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The ‘how to…’ questions the internet needs to answer | Eva Wiseman17 Sep 1:00am

The ‘how to…’ questions the internet needs to answer | Eva Wiseman

The Guardian
When we want to know something we are all very quick to turn to the internet. But why do we never ask it anything that really matters? Google (have you heard of Google? How to explain. OK, imagine shouting questions at a very tall pile of leaflets) has noticed a 140% increase in “how to” searches. Top of its list is “how to… tie a tie,” followed by, “how to… kiss.” “How to… get pregnant,” is number three, followed by “lose weight” and “draw”. Six and seven are “how to… make money,” then “how to… make pancakes.” Which make me think the world is holding back. Surely, surely it’s… How to… just be, you know, a better person, because surely, whether you’re searching for seduction advice or the trick to a decent crumble, you are trying, trying… you are scratching upwards on that grim quest for meaning through knowledge, and if you can’t be good, well, at least you can make good pancakes. How to… enjoy panel shows now they’ve brought Jacob Rees-Mogg into our living rooms, and turned him into a cartoon
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